Landing Pages for email marketing campaigns

Mailchimp: How to create a Landing Page

Did you know that you can create a “Landing Page” (Mobile Friendly) with Mailchimp? Keep reading and you will learn how you can benefit from this feature for your emailing campaigns.

How to create a Landing Page with Mailchimp

Creating a landing page with Mailchimp is really helpful when you want to achieve an specific goal with that one, without the need to create a full new page on your website (or the one that you may be managing, because sometimes the CMS the are build may require the help of a programmer, which you may not always have the lucky to count with).

 

*Pro tip: creating landing pages with Mailchimp is really helpful when you want to focus on a specific promotion (Black Friday or New Year’s Sales) or special information for your users (update your DGPR), for example. This may fall into the oblivion of all the rest of your actual website, whereas with Mailchimp this is not going to be a problem to “maintain” over your actual interesting and indexed pages, because this will not fall from your actual website domain. 😉

 

Step 1 – Create a Landing Page for an audience

First of all, once you get into your Mailchimp account, go to the topbar menu, drop down the “Create” Menu, and there -between other options that we will explore in other blog posts – you will find the “Landing Page” option.

Then, a light box will open up when you need to give it a Name (think about the main goal that you want to achieve with it), and select an audience segment where the users that do register through this landing page will be collected in.

 

Mailchimp step 1 landing page

Create a landing page with Mailchimp

Step 2 – Select a template

Mailchimp will get you to a page where you need to select a template, specially suited to improve your registers and the tagging of your database contacts with your email campaigns.

Keep in mind that this template is just going to be a white canvas for you to edit later on with HTML, as well as being able to add some features and widgets that Mailchimp will provide you with, but I encourage you to make it pretty with a form to profile better your emailing-database or with just a new “subscribe” box to make it easier and more helpful to discard those users that have entered to your landing page from those that want to get more involved with your landing main purpose.

 

Select a Mailchimp’s template by the initial feeling that it gives you (as an inspiration) of what you want to build it to be.

Select a template for your landing page in Mailchimp

 

Step 3: Personalize your landing page on Mailchimp

Once you have chosen a template based on the initial feeling of what you will be able to do with it, then starts the fun part of customizing it.

You may have chosen it based on how you like the layout, have an idea on how to personalize the main features that it shows, add some widgets,… The options that Mailchimp does offer you are endless and you can mix-match ’em in order to make this landing page look like the layout of your own website.

Mailchimp template for a landing page

 

Step 4: Mailchimp Landing Page Settings

Once you like the layout that you have edited for your Landing Page, save the changes made and go to set up the settings before publishing it and using it as may you may desire.

You need to fill in:

  1. A Page Title (as the Meta Title of it).
  2. Edit the URL of your landing page. (*)
  3. Check the audience and tags (how the contacts will be classified/added to and how they will be tagged automatically).
  4. Content (how does look the final design of the editing that you have worked on the template).

Name your Landing Page on Mailchimp

Edit the settings of your Landing Page in Mailchimp

 

(*)Disclaimer: If you upgrade your Mailchimp account, you can edit your URL to make it hang from your own domain.

Personalize your URL for Landing Page in Mailchimp

 

Step 5: Publish your Landing Page with Mailchimp

And… you are all set! Congratulations, you have already published your landing page built through Mailchimp, which will help you collecting more contacts and tagging them in the right way.

Publish your landing page with Mailchimp

 

Having well-tagged contacts, based on the interaction that they have with your email campaigns, as well as with different features and assets (like a landing page for a special discount for Black Friday, or a new subscription newsletter based on their interests with previous campaigns), will help you having a more up-to-date database and contacts sectioned.

 

Hope you enjoyed this content and you will give this Mailchimp’s feature a try! 🙂

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